Ragnarok
Our extensive knowledge of the Mixpanel platform, combined with data discipline and strategic capability, enables our team to leverage analytical insights for tracking KPIs, measuring the impact of A/B tests, and passing cohorts into other marketing tools.
Ragnarok: Certified Mixpanel Solutions Partner
As a Mixpanel Solutions Partner, we have undergone extensive training and evaluation in order to provide in-depth support and address MarTech needs of all sizes. Our Mixpanel implementations ensure cleanly-sourced data, intuitive dashboards with annotated insights and clearly marked methodology, and training for your team to become comfortable with the tool.
What We Do
- Ragnarok will handle your entire Mixpanel implementation, beginning with documenting key metrics, the entire user journey, marketing attribution, and object and user data to ensure your team has the right data they need to perform an analysis.
- Your reporting needs and use cases are turned into an actionable Taxonomy and Tracking Plan with clear steps for implementation.
- Leveraging Segment, mParticle, or Tealium? We can connect your CDP directly to Mixpanel and handle any transformations. Otherwise, We work directly in your web, app, or server-side code base to install Mixpanel SDKs and relevant events.
- After we complete implementation, we set up your instance, create your initial key reports and dashboards, and then provide your team training so you can confidently perform your analysis.
Leverage our team of Mixpanel strategists to provide insights on your product and marketing efforts. Our packages provide annual support and the comfort of having an expert to answer questions.
- After a few years of Mixpanel and some engineering turnover, you may find yourself questioning the accuracy of the data you’re seeing in your instance. Ragnarok can provide a technical and strategic audit that will restore your confidence and ensure your analysis is legitimate.
- We begin with a strategic review of all your reporting, reviewing what data points you’re leveraging in your charts and developing an understanding of your key metrics. This allows us to suss out any duplicate data, as well as understand where to direct our technical audit.
- In our technical audit, we can either collaborate with your engineering team or work directly into your code base to make sense of where each event and person trait starts and ends. This allows us to provide a clear definition of how each event works, what it means, and how it’s produced in your system.
- At the tail end of the process, we will recommend changes to your charts based on using more reliable data points, along with an engineering specification on recommended changes to your Mixpanel instance to correct critical events and sunset unnecessary ones.
This Package Includes:
Mixpanel Strategist: We provide you with your very own Mixpanel strategist that will provide the service highlights below:
We leverage your Mixpanel to help answer your complex questions about marketing and product performance.
We set up a suite of dashboards and charts that will help you understand your user behavior and the different pieces of your product they are interacting with to uncover common elements that ladder up to your target KPIs.
We create custom dashboards and charts to help you understand the performance of each channel and the interactivity between them.
We review your performance and identify common drop-off points and actions your users can take to drive toward your target KPIs.
We analyze your available user traits and help you build meaningful Cohorts to leverage across your communication channels and other marketing tools.
We look for signals in your engaged users to predict churn before it happens and take action on driving the underlying behaviors that prevent it.
Once we’ve built it, we can walk you through how we did it to ensure you and your team get the most value out of Mixpanel.