RAGNAROK https://new-site.ragnaroktestingservice.com/ Ragnarok Marketing Solutions Tue, 21 Feb 2023 17:28:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/new-site.ragnaroktestingservice.com/wp-content/uploads/2022/09/favicon-32x32-1.png?fit=32%2C32&ssl=1 RAGNAROK https://new-site.ragnaroktestingservice.com/ 32 32 214746058 Landing Pages https://new-site.ragnaroktestingservice.com/2023/02/20/audience-development/ Mon, 20 Feb 2023 17:47:46 +0000 https://new-site.ragnaroktestingservice.com/?p=7080 Are you still driving every person in your marketing funnel through the same exact website with the same exact experience? If so, this article is for you! Landing pages may be the hammer missing from your marketing toolkit to really nail down your message.

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Ragnarok x Digioh Landing Pages

Are you still driving every person in your marketing funnel through the same exact website with the same exact experience? If so, this article is for you! Landing pages may be the hammer missing from your marketing toolkit to really nail down your message.

Loretta Doria

Could your brand benefit from landing pages? (Hint: probably yes)

Are you still driving every person in your marketing funnel through the same exact website with the same exact experience? If so, this article is for you! Landing pages may be the hammer missing from your marketing toolkit to really nail down your message.

The bottom line?

Landing pages can increase the effectiveness of your brand’s storytelling and turn potential customers into real revenue through increased conversion and AOV. 

The solution: Ragnarok x Digioh Landing Pages

Here are a few use cases we love, with applications across a broad range of brands:

Collect Zero Party Data

From sunnies and swimsuits to meal plans and sleep gear, a product recommendation quiz can help collect valuable insights about customer goals and preferences which allows brands to target the best-fit product and message. As an added bonus: there’s also the opportunity to educate on your brand while the prospect progresses through your survey!

Segment Your Audience

Landing pages allow for targeting niches within your prospecting pools and focus your message on what matters to them the most. This strategy can work particularly well in retargeting, leveraging data collected via zero-party quizzes/surveys.

Test New Customer Offers

No one should have to guess which offer works best for their brand. There’s testing for that! Validate the optimal offer structure for your business through landing pages.

 

 Support Special Campaigns

Sometimes the confines of your website design and structure can limit the ability to get creative. Landing pages are a low-lift way to create cut-through campaigns to support important brand messages or special events. 

Convinced yet? We’re ready when you are!

CONTACT THE RAGNAROK CREW

PS

Struggling to grow your list? We can help with that too

Read More Here

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]]> 7080 Audience Development https://new-site.ragnaroktestingservice.com/2023/02/10/meet-identity-resolved-retargeting-from-simon-data-x-ragnarok-2/ Fri, 10 Feb 2023 19:06:18 +0000 https://new-site.ragnaroktestingservice.com/?p=6761 The best way to grow…is to grow (your list, that is!) What good are all those website visitors if most of them will leave without ever purchasing? In fact, often referred to as the “marketing rule of seven”, research shows that an audience needs to hear a message 7 times in order to take action

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Ragnarok x Digioh Audience Development

What good are all those website visitors if most of them will leave without ever purchasing? Website lead optimization is a sureshot strategy to increase your conversion. And the good news? With Ragnarok x Digioh – it’s easy because WE do the work for you!

Loretta Doria

The best way to grow…is to grow (your list, that is!)

What good  are all those website visitors if most of them will leave without ever purchasing? In fact, often referred to as the “marketing rule of seven”, research shows that an audience needs to hear a message 7 times in order to take action. But paying to reach folks  7x can require quite the marketing budget!

The solution: Ragnarok x Digioh Audience Development

Most sites already have existing lead forms and pop ups, however, many are treating them as “set it and forget it”.  The good news? Website lead optimization is a sureshot strategy to  increase your conversion.  And the even better news? With Ragnarok x Digioh – it’s easy because we do the work for you!

The examples

Here are just a few ways to think about ongoing optimization for lead forms.

Test Offers

Don’t leave the optimal offer up to guesswork. Use testing to identify the best offer for your brand.

Power Personalization

Use lead forms to capture information that will help to better nurture and convert.

Optimize Placement

Guess what? The details matter!  Use testing to understand the best message, creative, timing, format, and more!

 

Need help getting started? We got you.

CONTACT THE RAGNAROK CREW

PS ICYMI

Last month we covered a new Ragnarok x Simon identity resolution solution - another top trending and turnkey way to increase your sales.

Read More Here

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]]> 6761 Meet Identity Resolved Retargeting from Simon Data x Ragnarok https://new-site.ragnaroktestingservice.com/2023/01/27/meet-identity-resolved-retargeting-from-simon-data-x-ragnarok/ Fri, 27 Jan 2023 19:40:26 +0000 https://new-site.ragnaroktestingservice.com/?p=5906 BLOG Meet Identity Resolved Retargeting from Simon Data x Ragnarok With Google’s planned 2023 depreciation of third-party cookies in the Chrome browser, a tool like Identity Resolved Retargeting (IRR) from Simon Data x Ragnarok is essential in every marketing toolkit. Loretta Doria What is Identity Resolution Solution? IRR works with your existing tech stack to identify unknown […]

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Meet Identity Resolved Retargeting from Simon Data x Ragnarok

With Google’s planned 2023 depreciation of third-party cookies in the Chrome browser, a tool like Identity Resolved Retargeting (IRR) from Simon Data x Ragnarok is essential in every marketing toolkit.

Loretta Doria

What is Identity Resolution Solution?

IRR works with your existing tech stack to identify unknown e-commerce traffic allowing instant digital revenue lift from the increased scale of behaviorally triggered messages and richer real-time personalization.

 

Problem — Brands are missing out on potential revenue from anonymous website visitors they KNOW

Solution — Identity + plugs and play with existing abandonment campaigns (web and email)

Outcome — Audience reach increases, site, and channel targeting improvements PLUS revenue GROWS!

Bonus —  Anyone can take advantage of this feature (you do NOT need to be a Simon Data CDP customer).

 

This type of strategy can entail changes in processes, tools and technology, and even company culture. In other words: It’s an organization-wide strategy — NOT just the job of one team.

We Did the Math

Identity Resolution Solution expands your CRM count on average by 34%, which  means a typical result can look like this:

Ready to learn more? We thought so!

CLICK HERE FOR A GUIDE

Connect with our team:

Pat Asbra

Director of Sales and Strategic Partnerships

Selina Yee

Selina Yee

Senior Account Executive

Darras Lattier

Darras Lattier

Account Executive

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]]> 5906 2023: The Year of the Customer Journey https://new-site.ragnaroktestingservice.com/2023/01/26/year-of-the-customer-journey/ Thu, 26 Jan 2023 21:55:46 +0000 https://new-site.ragnaroktestingservice.com/?p=5686 BLOG 2023: The Year of the Customer Journey We’re calling it now. We predict 2023 will be the “Year of the Customer Journey”.  What does that even mean, you ask? Read on to learn more. Loretta Doria Let’s start from the beginning. Customer Relationship Management (or CRM) is the business strategy that aims to understand, […]

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2023: The Year of the Customer Journey

We’re calling it now. We predict 2023 will be the “Year of the Customer Journey”.  What does that even mean, you ask? Read on to learn more.

Loretta Doria

Let’s start from the beginning.

Customer Relationship Management (or CRM) is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization’s current and potential customers. The goal is to optimize profitability and customer satisfaction by focusing on customers rather than products. 

 

This type of strategy can entail changes in processes, tools and technology, and even company culture. In other words: It’s an organization-wide strategy — NOT just the job of one team.

So, what does CRM have to do with customer journeys?

In order to truly organize around your customer, it’s critical to start with a customer journey map. This is a visual representation of the path of interaction the customer takes, as well as their goals, motivations, needs, and feelings at each stage.

 

A customer journey map can highlight points of friction and frustration to focus on fixing as well as peak experiences to anchor around amplifying.

 

This type of strategy can entail changes in processes, tools and technology, and even company culture. In other words: It’s an organization-wide strategy — NOT just the job of one team.

The challenge most organizations face

As an agency whose roots are implementing and running CRM programs for businesses ranging from newly founded startups to enterprise-level orgs—the challenging pattern we see many teams fall into is they tend to plan individual touchpoints versus thinking about full multi-touch and multi-channel journeys.

 

Even those who have beautifully documented journey maps can often fall into the rut of planning individual touchpoints—especially as teams scale and positions become more specialized. 

 

A customer journey map can highlight points of friction and frustration to focus on fixing as well as peak experiences to anchor around amplifying.

 

This type of strategy can entail changes in processes, tools and technology, and even company culture. In other words: It’s an organization-wide strategy — NOT just the job of one team.

The good news? The solution is simple.

Devising a cross-channel journey map is a step you can easily add to your planning process to ensure all initiatives start with an intentional and comprehensive blueprint. 

 

At Ragnarok, our briefs always include a journey map. Our team uses LucidCharts for mapping, but FigJam and Notion are also popular with our clients. While it’s an extra step, we find that it’s well worth the time. 

 

The journey map ensures that even if we’re just creating a single touchpoint today, we’re doing so with an eye to the overall customer experience and thinking holistically about all the channels we are (or aren’t) using. In fact, in many cases, by documenting our journey, we discover new opportunities to drive more or better results, or sometimes gaps in thinking or data that can be addressed sooner rather than later.

Journeys can be simple

Journeys can be long and complex

Whether simple or complex, we predict that rigor around customer journey planning will be the key to unlocking growth in 2023. 

Need help getting started? We got you.

CONTACT THE RAGNAROK CREW

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