About - RAGNAROK

Broad Experience, Holistic Strategy, Complete Team

Founded in 2012, Ragnarok was founded by two marketing professionals (and best friends) who saw a better way to handle strategy, creative, and engineering problems—make it a holistic process. We’re here to combine functional expertise with your vision to create work that works.

We’ve spent a decade working promising startups to world-class powerhouses, at all stages of their marketing journeys. Becoming the premier choice for companies who don’t just want single purchase audiences, but attentive and loyal customers. We’ve advised clients from A+E Networks and CareerBuilder to Asana and YETI. Ragnarok’s team of marketing, creative, and tech professionals holistically addresses the entirety of a company’s vision to deliver the best product and/or experience possible.

Our Values

Ragnarok has grown from its origins in the Tri-State area to having a team of leaders and specialists from around the world. We draw our values and perspectives from our diverse and multi-talented team, and present our authentic selves to our clients and partners.

RESPECT
With Ragnarok, you’re working with a team from all walks of life, and the respect, friendliness, and patiences we have for each other and our clients and partners is genuine. We believe that working together, and life in general, is better when we all have a foundation of respect.

BALANCE
We strive to set and meet our personal and professional goals, and make sure to take both the expected and unexpected into consideration. When we work with our clients, expectations are set all parties in shared accountability, with reasonable deadlines and respect for working hours.

COMMUNICATION
Whether we are sharing a funny anecdote or getting straight down to business, our team values transparent, thoughtful, and empathetic communication. Communication is the key to building trusted, working relationships with our clients and partners.

THOUGHT LEADERSHIP
At Ragnarok, we pride ourselves on growing our knowledge base and skillsets, and becoming thought leaders. Through this, we guide our customers to grow, adapt, and remain curious, seeking ways to evolve their businesses and make them more efficient and intelligen

Meet Our CEOs

Spencer Barrett

Founder + CO-CEO

I’m from the Jersey Shore and one of the Co-Founders and Co-CEOs of Ragnarok, a full-service agency. My decade-plus background in television, advertising, and management has afforded me ample experience working with capstone institutions like the BBC, CBS, and National Geographic, experience which helps me oversee the creative, client management, and operations departments.

As a leader of Ragnarok’s seasoned professionals, I’m versed in a holistic approach to cross-channel marketing. This means maintaining a dexterous team that’s as comfortable with an ESP migration or data attribution reboot as they are with writing an entire post-sale sequence or redesigning a site. In short: we have a big wheelhouse and are always adding new abilities.

I continually push myself and Ragnarok to evolve and stay ahead of the competition: that’s why I ensure all staff are trained and certified in best-in-breed marketing tools. With amazing people helming our creative, strategic, and engineering teams, Ragnarok has earned its reputation as a full-service solution.

Steven Aldrich

Founder + CO-CEO

I’m one of the Co-Founders and Co-CEOs of Ragnarok, a full-service agency. I cultivated over 10 years of experience in the realms of marketing, product, business, and technology and apply that experience daily as I guide an extraordinary team of professionals towards considered, data-driven solutions.

I grew up working in my father’s model train store, working alongside my brothers under my mother’s supervision. While my fascination with electric trains wore off rather quickly, it allowed me to develop an appreciation for interconnected systems at a young age. That’s why I immersed myself in CRM and email marketing roles, flourishing in the early stages of Birchbox. Today, I’m proud to direct and mentor a broad spectrum of Ragnarokers from strategists to designers to developers in producing the vital work that directly contributes to a company’s vision.

As an individual with a penchant for learning, I constantly monitor the world of MarTech in order to keep my team certified in best-in-breed software such as Klaviyo, Braze, Iterable, and Segment to name a few. Ultimately, I strive to effectuate the vanguard solutions that translate into the benchmarks that inform contemporary thought leadership. It’s my belief that great customer experiences are generated by great teams and I’m proud to co-lead one of the best.