IRR works with your existing tech stack to identify unknown e-commerce traffic allowing instant digital revenue lift from the increased scale of behaviorally triggered messages and richer real-time personalization.

Problem — Brands are missing out on potential revenue from anonymous website visitors they KNOW

Solution — Identity + plugs and play with existing abandonment campaigns (web and email)

Outcome — Audience reach increases, site, and channel targeting improvements PLUS revenue GROWS!

Bonus —  Anyone can take advantage of this feature (you do NOT need to be a Simon Data CDP customer).

This type of strategy can entail changes in processes, tools and technology, and even company culture. In other words: It’s an organization-wide strategy — NOT just the job of one team.