Ragnarok
Serving 20,000 businesses across 70 countries, Segment, a Twilio platform, is the first name in CDPs (Customer Data Platforms) for managers who value data-driven strategy.
We started our partnership with Segment in 2018 to combine our strategic data insights and white-glove implementation services to build a reliable foundation for data pipelines.
How We Work with Segment
We start with a strategic audit of your technical stack, events, and customer traits. Our recommendations are then enhanced by professional workshops with your marketing, analytics and product teams to document use cases for Segment.
Next, we build out a succinct tracking plan that aligns each event, property, and trait against each use case, in a format that’s easily uploaded into Segment’s Protocols. We work within Segment’s Connections platform to enable the direct implementation of all data sources and destinations, including the development of Custom Functions. If your plan includes it, we’ll also leverage Personas to unify user_ids and build out any advanced traits or calculated fields.
We also handle the actual integration work, directly within our client’s codebases to instrument both server-side (Ruby, Python, Node) and client-side (Javascript SDK, iOS, Android) integrations. To help connect data sources not available in Segment, we build custom middleware made for Segment, scalable for your third-party integrations with all downstream destinations in tow.
What We Do
Data Strategy & Technical Guidance
- A complete Segment data strategy and tracking plan (pinpoint data and representative payloads included)
- Recommendations and transformations to effectively integrate your downstream destinations
- Step-by-step instructions on structuring user traits/event properties for richer, more personalized programs
- Audit of your current events and user traits to leverage Personas and reduce engineering overhead
- A full setup of your tracking plan into Protocols, securing and insulating your Segment environment
- Full site/app integration of Segment’s server-side library and client-side SDK thanks to our at-the-ready engineering resources, including the implementation of all events in your tracking plan
- Custom development with Personas API for user identity resolution, configuring all server/client-side source interaction
- Interact directly with unsupported Segment sources and destinations via custom middleware development
Let Us Build Your Road Ahead
Ready to take command of your customer data? We’re ready to start building.